Sr. Revenue Operations Analyst - Business Development
- AppFolio, Inc.
- Denver, CO (Hybrid)
- Posted 2wk ago
Job Details
- Salary$86K-$107K per year
- Job TypeFull-time
- Company TypeIndustry Partner
- Job CategorySales & Marketing
- Job WorkplaceHybrid
- Job Workplace LocationDenver, CO, USA
Job Description
The Sr. Revenue Operations Analyst will be a core member of a high-impact Revenue Strategy & Operations team, focusing on optimizing the performance of our Business Development Representative (BDR) organization. This role blends strategic planning, performance analytics, and operational execution to support pipeline generation and top-of-funnel health. The right candidate is passionate about scaling demand generation engines, driving BDR efficiency, and influencing go-to-market motion through data.
You’ll collaborate closely with Sales Development leaders, Marketing Ops, and Sales Ops to identify key levers for growth, optimize outreach cadences, improve lead conversion, and inform headcount, territory, and incentive planning for the BDR team.
Your impact
- Partner with BDR leadership to support performance reporting, KPI tracking (e.g., meetings booked, conversion rates, speed-to-lead), quotas, forecasting, and quarterly business reviews
- Develop dashboards that highlight leading indicators of pipeline health and BDR productivity across segments and verticals
- Provide insights and recommendations to improve lead routing, prioritization, and response SLAs in coordination with Marketing Ops and Sales Ops
- Conduct funnel analyses to identify drop-offs and opportunities across the BDR lifecycle — from inbound lead response to outbound prospecting effectiveness
- Support quarterly and annual planning for BDR capacity, territory assignment, and incentive modeling
- Partner with Sales Enablement to identify coaching and training needs based on performance analytics
- Collaborate with RevOps, Marketing, and GTM Systems teams to optimize tools, cadences, automation, and lead scoring/routing mechanisms
- Help drive alignment between BDR, Sales, and Marketing on goals, definitions, and processes
Qualifications
- Self Starter: Ability and expectation to take initiative; Someone who can work with minimal supervision and input to identify and execute against strategic business initiatives
- Efficiency: Able to produce significant output with minimal wasted effort. Successfully manage multiple projects from execution through to implementation and optimization
- Communication: Able to provide a clear communication regarding strategy (what we are doing, why, how it impacts) and present it in a clear, articulate, real, and consistent way across all levels, internally and externally
- Analytical Skills: Skilled at dissecting data to identify trends, gaps, and opportunities; experience with BDR performance and funnel metrics is a plus
- BDR Familiarity: Understanding of SDR/BDR workflows, KPIs, and tools (e.g. LeanData, Salesloft, Gong) is strongly preferred
- Flexibility / Adaptability: Adapts quickly to changing priorities and conditions. Agile and can lead effectively through change.
- Technical Expertise: Experience in S&M SaaS operations teams utilizing SFDC reporting and analytics platforms to deliver insights. Experience in Tableau, SQL, Advanced Excel/Google Sheets is a plus.
- Growth Mindset: Positive, owns outcomes and takes responsibility for actions and relationships.
- Honesty / Integrity: Does not cut corners ethically, earns trust and maintains confidences (this role will have access to company and personal confidential information).
Must-Haves
- 3+ years of experience in Sales Operations, Marketing Operations, GTM Strategy, or a BDR/SDR leadership support role
- BA/BS degree or equivalent work experience
- Experience in SaaS or tech-enabled service environments
- Demonstrated ability to analyze and improve top-of-funnel performance and BDR impact
- Experience partnering cross-functionally with Marketing, Sales, and Enablement teams
- Has strong analytical skills and a structured approach to solving unique business problems
- Deep experience with Salesforce, SQL and Tableau preferred
- Strong working knowledge of Salesforce CRM and other GTM tools
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $85,600-107,000.00 [base salary]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits